How rebranding allowed higher retail prices.
As Nevares main target shifted towards city people with higher income, they decided to change packagings and build a brand new image to create status in order to gain weight in candy shops. They used to sell their products in train stations and transportation. Their creative agency Linda turned to us to help extend that transition in multiple ways helping develop initiatives for their first steps in social media.
Brand now has built a homade image by social communications and packaging redisign which allowed the brand to be placed as better product at higher price.